Instructional Design Resources

Librarians sharing cool stuff

IL 2007 – Opening Keynote October 29, 2007

Filed under: IL2007 — ellenh @ 12:52 pm

Lee Rainie from the Pew Internet and the American Life

2.0 and the Internet World



Eight hallmarks of the new digital ecosystems
1) ubiquitous
the web is a storage device
2) internet at the center of the revolutions
73% adults 93% teenagers use internet
broadband at about 50%
broadband users are content creators
3) wirelessness is it’s own adventure – carry on internet use anywhere
wireless users use the internet differently than non-wireless users
more likely to be content creators
college students are living in the future
4) ordinary citizens have the chance to be content creators
no longer in a broadcast era
“Facebook is the dashboard for social life”
content creation (even if in fact blogging) -isn’t considered blogging any more
hard to capture who is writing and who is reading blogs
19% of young people have created avatars in virtual worlds
5) content creators have a large audience
54% of college students read blogs
36% of adults read blogs
older people are delighted to get a larger audience for blogs
younger people are horrified to get a larger audience for blogs
44% of young adult internet users read Wikipedia
6) internet users are sharing what they know
using the internet to rate things
34% of young internet users have “tagged” things
7) americans are customizing their online experience
(iGoogle, rss aggregators, etc.)
“myLibrary” – would this be even something to consider?
8 ) different people use these technologies in different ways
Actions (w/ gadgets)
9 different technology user groups (1 non-users)
1) high end – OMNIVORES (8%)
into web 2.0, blog, make and share stuff online
young, male, late 20s, racially diverse, broadband, students
2) high end – CONNECTORS (7%)
connect, don’t create as much as the Omnivores
late 30s, female dominant, email, IM
3) high end – LACKLUSTER VETERANS (8%)
male, 40ish, more white, more upscale
not thrilled with ICT enabled connectivity, being “always on”
like tech for what it can help them do
40ish, diverse, upscale, full-time workers
5) middle end MOBILE CENTRICS (10%)
early 30s, gender parity, minorities rule, middle income
love their phones, functionality
6) middle end CONNECTED BUT HASSLED (10%)
more female, mid-40s, to go online is a hassle, white, middle income
experience information overload
50ish, female dominant, diverse, occasionally take advantage of interactivity
8 ) low end LIGHT BUT SATISFIED (15%)
mid-50s, fine with what they have, don’t need much more
call them to check their email, love TV and radio
9) low end INDIFFERENTS (11%)
lifestyle choice – I don’t like this stuff
late 40s, whites, don’t need the internet
10) low end OFF THE NETWORK (15%)
mid-60s, no cell phone, no internet, female dominant
tend to be poorer

large low-tech crowd (49%)
small technophile group (8%)
lots of tech capability idle in people’s hands and homes
not yet in a mature phase of ICT adoption in the US

connectivity changes our relation to information, and to each other
1) volume of information is growing (long tail)
2) velocity of information is increasing (smart mobs)
3) venues of intersection with info and people multiply – place and time shifing occurs “absent presence” “present absence”
4) venturing for information has changed – search strategies and expectations have changed (very quickly)
5) vigilance for information transforms – attention is truncated “continuous partial attention” and elongated “deep dives”
6) valence (relevance) of information improves – “daily me” for news
7) vetting of information becomes more social
8 ) viewing of information becomes more horizontal, less vertical, new reading strategies emerge as coping mechanisms
9) Voting on and ventilating about infomration proliferates, people feel more powerful
10) inVention of info and visibility is greater


My thoughts:

The Pew Internet and the American Life project has provided so much great data about who is using the internet and why. I think it’s interesting that the number of technophiles is a lot smaller than made out by the media. However, many of these technophiles are students, so what does that mean for academic libraries. If these high-end internet users are content creating all over the web, what does that mean for libraries and library websites? Libraries are good (and getting better) at providing access to content, but not necessarily creating content. How can this change? Should it?


One Response to “IL 2007 – Opening Keynote”

  1. Lib R. Arian Says:

    Nice summary! Some interesting points.

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