Instructional Design Resources

Librarians sharing cool stuff

Promoting IM Reference November 28, 2007

Filed under: IM Reference,marketing — ellenh @ 9:42 am

Yesterday, the reference librarians at Baylor went to the university’s weekly “Dr. Pepper Hour” and set up a table to promote some of our recently launched services, including our 1-semester-old IM Reference service “IM your BaylorLibrarian”.

Little did we know when we booked the table that this particular Dr. Pepper Hour was open to numerous campus rental property companies to promote their apartment building complexes, lofts, condos and duplexes.

We felt a little strange at first, our little table of candy and IM stickers getting lost among the flashy tables giving away t-shirts and raffling off Wiis, iPods and even an iPhone (I put my name in for that one…) but we eventually came up with a good pitch:

Hey, did you know that whatever apartment you choose to live in, you don’t have to walk all the way across campus to get help from the library! You can IM us from your apartment! Just add “BaylorLibrarian” to your buddy list.

We got a lot of great responses from students who thought it was the coolest idea ever. We especially liked the student who stuck the sticker on the back of his cell phone, showed us and said, “This is how important you guys are to me.”